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A hat made for life.

Every piece leaves our Hertfordshire workshop shaped by hand, finished with care, and built from materials chosen to age well. We don't make hats for a season. We make them for decades.

Should yours ever need attention — a re-block, a new lining, a restored brim — our workshop is here. A Laird hat is not a purchase. It is the beginning of something you keep.

Looking for something unique? Our bespoke service creates a hat tailored exclusively to you.

Customer Reviews

Overall rating: 4.9 / 5 from 830 reviews.

Customer photo review of Shelby Bakerboy

Great quality, and a welcome accessory for the upcoming wintet

Shelby Bakerboy

Customer photo review of Shelby Bakerboy

The greatest shop in London 😍

Shelby Bakerboy

Customer photo review of Kelly 'Brooklyn' Newsboy Cap

Very well made and fits well, might even buy the rust one as well…

Kelly 'Brooklyn' Newsboy Cap

Customer photo review of Linen 'Brooklyn' Bakerboy Cap

Love this cap, I bought a light blue one a couple of years back and have worn it loads, still in good shape so thought I would treat myself to another one in a different colour.

Linen 'Brooklyn' Bakerboy Cap

Customer photo review of Tactical Docker

Perfect fit, feeling.

Tactical Docker

Customer photo review of Goodwood Panama

You can still feel the summer in September, too!

Goodwood Panama

Customer photo review of Havana Panama

Love it! Perfect 60th Birthday gift.

Havana Panama

Customer photo review of Round Porkpie Hat

I received many compliments on my new hat. Even when I was wearing it through security at the airport and was not dressed up, the security lady said “nice hat”.

Round Porkpie Hat

Customer video review of Field Hat

Visiting this wonderful hat shop was one of the highlights of my time in London. The salesperson provided excellent, attentive service and helped me find a beautifully crafted, British-made hat that suited my personal style perfectly. Trying it on in the store made the experience even more memorable, and I captured that special moment in the attached video. You can also see my complete video https://www.instagram.com/reel/DcjJo46gv_M/?igsi=MXFsdjJoaDZ1MnUzZg== —Keith Moody | Let’s Go Moody—Let’s Go

Field Hat

Customer photo review of Tactical Docker

I purchased this hat in the New Row store. I wasn’t planning to buy it, but the store employee (I’m sorry I can’t remember his name) was really good, and when I tried it on, I fell in love with it straight away. It’s a great hat, it feels soft and comfortable. It has quickly become my favourite hat. The employee wa great and very helpful, helping my find the right size. In fact if it wasn’t for him, I probably wouldn’t have bought anything.

Tactical Docker

Customer photo review of Country Crushable Fedora

I believe her name Annabelle, please correct if I’m wrong! She was great! I knew I wanted a baker’s hat, and maybe a Fedora. And I loved both! She was very sincere and helpful! Love the quality of both hats! I live in the US and one of my clients referred me and I referred one of my clients to go to the store! Great experience!

Country Crushable Fedora

Customer photo review of Langdale Fedora Seagrass

I loved this hat but unfortunately I had to return it. The reason I'm writing a review is because of the first class customer service I received in this process. Some of the stitching needed attention and I was returning it for a refund/exchange. The box went missing on the return and lairds still honoured the return which I'm delighted about. I still want to purchase another for next summer.I wouldn't doubt lairds as they were so helpful and eased my stress with it being lost on route. The hat was so comfortable and light.It smelt amazing.

Langdale Fedora Seagrass

Customer photo review of Shelby Bakerboy

Beautifully sewn and loved the service at the shop. I took my time and changed my mind on color and size so many times, the guy was very patient and helpful.

Shelby Bakerboy

Customer photo review of Cashmere Crushable Fedora

Nice hat.. but wished I'd bought it in the Cambridge shop...get better feed back

Cashmere Crushable Fedora

Customer photo review of Tactical Docker

Very stylish head ware, comfortable and looks great

Tactical Docker

Customer photo review of Linen 'Brooklyn' Bakerboy Cap

This hat is amazing. My husband loves it and he has never been a fan of this style. Your hat specialist was incredible and should be awarded 1000x for his ability to identify perfect sizing and styles. I cant speak highly enough on the experience and the quality. Thank you for being a company that stands by their product and hires the best people.

Linen 'Brooklyn' Bakerboy Cap

Customer photo review of Shelby Cotton Stripe

A very nice cap with excellent workmanship.

Shelby Cotton Stripe

Customer photo review of British Linen Flat Cap

Super hat very lightweight for this weather. Quick dispatch. Super fit of 57". Love a lairds hat or two.....

British Linen Flat Cap

Customer photo review of The Bowler Hat

Customer service was superb!

The Bowler Hat

Customer photo review of Round Porkpie Hat

The hat made the night complete!

Round Porkpie Hat

Customer photo review of British Linen Flat Cap

I needed the right hat for a special family wedding in Oxford on a sunny day in July

British Linen Flat Cap

Customer photo review of British Linen Flat Cap

Loved it until some rain got on it and this white line appeared. Tried to wipe it off with a damp cloth but it is still visible. How can I remove it ?

British Linen Flat Cap

Customer photo review of Homburg Archive

Love the look and feel ❤️

Homburg Archive

Customer photo review of Thomas Hudson

What a wonderful hat shop. Mercedes and Amber were fabulous, helpful and knowledgeable. A great experience and I purchased a great hat.

Thomas Hudson

Customer photo review of Homburg Hat

Very impressive it.

Homburg Hat

Customer photo review of Country Crushable Fedora

Loved the assistance in store and being able to try on and narrow down what I liked and preferred in a hat. This hat traveled easily in my luggage. I’m happy with the purchase and the memory of my first trip to UK.

Country Crushable Fedora

Customer photo review of Manhattan Panama

An absolutely splendid hat, replacing my previous Panama of ten years use. Superb service, even increasing the size of the hat slightly for a perfect fit. I got many compliments on the hat from locals in Bologna and Verona.

Manhattan Panama