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Every piece leaves our Hertfordshire workshop shaped by hand, finished with care, and built from materials chosen to age well. We don't make hats for a season. We make them for decades.
Should yours ever need attention — a re-block, a new lining, a restored brim — our workshop is here. A Laird hat is not a purchase. It is the beginning of something you keep.
Looking for something unique? Our bespoke service creates a hat tailored exclusively to you.
Overall rating: 4.9 / 5 from 1127 reviews.
Fab hat. The best I've bought (And I've got loads!). Great feel to it. Fab colour. Perfect fit. I've been stopped and complimented on it many times already. Sweatband dries very quickly too, as I discovered when rushing for a train on a balmy day. However, I wish the 10% discount was available in store as well as online. When a hat is expensive, that makes a big difference. Really are true quality and made in England too; a combination that is a rarity nowadays.
Beautiful!!
Love the hat and the store experience buying it. Highly recommend it for the quality
Thank tou very much, salesman Mark, for your patience and brilliant service when I dropped in at Laird’s to find my new hat. My purple fedora will be worn with pride at our concerts on stages around Norway in the years to come. Love it!
Fantastic authentic hat store. I visited a few of Lairds locations around central London and the customer service was excellent in all. As was the selection. Very happy with the newsboy I bought.
The salesman was very knowledgeable and polite, I felt good when I walked out of the shop.
Lovely hat good quality
Grear very happy
Loved being able to find a quality hat
Very helpful salesman, the quality of the hat is unmatched!
Great quality and met my expectation. Love it.
Beautiful quality and finish and on my favourite colourway 😍
Great fit versatile hat
Cool hats and great quality.
Somebody at our church has a lovely fedora so finding your shop in Cambridge was a bonus and the one I've bought I'm pleased with and will wear it in Belgium next week
Fantastic fit and great service in the shop, can’t wait till my next visit to London
Very good quality hat for fall walks in Canada. Particularly enjoyed it over Thanksgiving weekend. P.s., should have had it stretched a little more. May stretch on its own or will try to find someone to stretch it. Very good value for money. A classic.
Had a hat that blew off in the wind with the fillets it now goes nowhere I’m very pleased it was a perfect solution. Many Thanks.
Me personally, I love hats. They only one berry that I possess is black. Wanted to add some colour and found this light blue one, which is one of my favourite colours. It’s very warm too.
Wonderful shop, great customer service. I adore my “London” hat
This is the hat I have been wanting for ages. I met one of your customers in Hitchin wearing this hat in a rust colour. I was taken by the shape...perfect! So I visited the Cambridge shop. I had excellent service from the very helpful and knowledgeable saleswoman. All round...very pleased! Thankyou
Got lots of compliments from people. I am absolutely loving it.
Love it
Beautiful quality and fit. I'm looking forward to wearing and taking to Cape Verde in January 2027 😍
Absolutely love my new Alfred cashmere suede fedora in midnight blue!! I owned a couple of great country hats already and was after something a bit more elegant, sophisticated and flexible to enhance my wardrobe . Having done some research I wasn’t sure whether a fedora or trilby might look & feel better on so visited the Jermyn St branch to try some hats and seek some advice. From the moment I stepped into the store I couldn’t have had a better shopping experience. Mercedes & Amber were so welcoming, knowledgeable, informative, patient, pleasant to spend time with, & most of all just lovely people. These Lovely Ladies of Laird are retail goddesses and an absolute asset to the company🤩 I returned the next day to buy a Shelby Bakerboy cap and have been wearing one or the other of my new Laird hats ever since Both fit perfectly, are very comfortable on & look great Thanks so much Mercedes & Amber!!🙏🏽🙏🏽🙏🏽🤠🤠
What can I say, from the moment I put the hat on, I was in love with it. The style, the fit and the colour everything I had been looking for. And thanks to the very experienced young lady that assisted me I now have the perfect hat.
From start to finish the thing that stood out most was the customer service from this Company, what service used to be but has been forgotten over the years. Polite, informative and so willing to get things right for you. The hats were well made, exactly as advertised and they even stretched one free of charge. Exceptional. Well done all.
Absolutly briljant! I love the style and the service
Love my hat! Can’t wait to get another! The Jermyn Street experience was fantastic ! Mercedes is the quintessential sales person! Passionate, knowledgeable, articulate! Extraordinary
Fantastic
Picked it up while in London at their little Covent Garden store.
The shop assistant was very helpful and enthusiastic to find the correct hat, we tried 4 or 5 and finalised on the one in the picture which complimented the suit.
It's a great Flat cap ! Well made, & well worth it's cost. I think, if ever I would try to inprove on it, I'd offer it with a "ear-flap" inside included model as well. Thanks again
Staff is amazing and quality is outstanding ! Brought a little piece of England back to the US with me ❤️
A great experience meeting buck at the Goodwood revival and great to purchase such a fine hat made in England. I very much look forward to my next purchase ! See you soon !
Very well helped by a very nice lady ! Searched for a nice hat at the goodwood revival and found one which was cool and value for money!
I’m absolutely thrilled with my purchase. This cap is quite simply a little work of art! A great day in Oxford for me!
Very comfortable from the start! Wore it out of the store. Knowledgeable salesman.
Was amazing. Went in and was shown all style of hats. Tried this on and loved it so much I bought 2 of them. Great quality and looks and feels good
An excellent hat ant a fair price and the staff were lovely.
